Free Money Finance today described a promotion by Publix stores in Florida to convince shoppers that store brand products are just as good as the national brand. They matched up Welch’s grape juice and Kelloggs Raisin Bran Crunch with their sister store brand products: Buy the national brand and you will receive the store brand product as well to compare. Apparently, so many people switched to the store brand that they are moving the promotion to all of its 900 stores. Is there longevity to the profits some national brands are banking on?
I’m not a huge fan of cold cereal in the morning, but a bowl of Honey Bunches of Oats for lunch sometimes sounds perfect. I always aim for the $2.00 big box. About half the time, I can find Safeway’s brand - Oats n More - at that price, and I’m sure to buy enough to last me through the non-sale times. Honey Bunches only hits that price 3 or 4 times a year from its regular $4.59 price, but I think I’m actually liking Oats n More better.
The article above also mentions chain stores like Publix moving to better quality products to better the store brands’ image and keep the consumer hooked on the store brand. Good move.
Post Cereals, or better yet, Kraft Foods - $5 for a box of cereal? You will have to do better than that.
